In the meantime, you can check the original article on (Chinese). So far we don’t know about the revenue share between Huiju and the e-commerce store owners, but we’ll keep you posted if we hear anything new. We know there’s a huge appetite for social commerce, since we helped our client LOOKFANTASTIC stand out in this hyper-competitive space. The Tencent Huiju mini program looks like WeChat’s attempt to maybe go after Taobao, and thanks to its massive user base, we might see some significant traffic going that way. Right: what sharing your product link to your WeChat friends looks like
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Left & middle: how to edit the shop page on Huiju Those buying from these invite links will get a discount compared to buying directly from Huiju, so it’s worth buying from friends.
What’s even more interesting is that shop creators can share product links with their WeChat friends. With this new mini program, WeChat users can create their own shop pages, pick from products supplied by Huiju, and feature them on their own storefronts. Left: Huiju mini program home page R ight: Huiju’s sales page Meet Tencent Huiju, a Tencent e-commerce mini program that was recently introduced on WeChat to boost the platform’s e-commerce capabilities. It seems that WeChat and its parent company Tencent didn’t ignore the fact that ByteDance is working on an e-commerce app or that Taobao was the clear winning platform for live stream sales in March. We’ll also talk about Kuaishou’s yearly content creator meet-up, as well as Weibo’s Q1 financial results.
Welcome to the latest edition of China Tech Express! Today we’re going to take a look at WeChat’s new e-commerce mini program.
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